Can You Build Your Own Website?

In this video we’re going to answer the question, can you build your own website?

 

 

In this video we’re going to answer the question, can you build your own website.

The short answer is yes.

There are many types of easy to build website programs out there.  Many hosting companies like GoDaddy and Network Solutions offer free websites as part of their hosting packages.

This is very smart business but them but bad business for you.

So here are three reasons we think that while you CAN build your own website, you shouldn’t:

First:  You can’t move them

Many of these types of website builders will only work on these hosting platforms.   You could see why this would be good for the hosting companies —- it basically marries you to them for as long as you want to keep your website because you can’t move them.

And while you may never want to move your website, which is exactly what the hosting companies are hoping for, the easy to use” website building tools are very limited and come with a price.

Which brings me to reason number two..

Second:  You can’t fully SEO them

Want to add search engine optimization features to generate more search engine traffic?  Good luck with that..

Yes, they’ll offer you the basic META tag fields for adding titles, descriptions and keywords but try adding ALT tags and renaming image files and you’ll find you can’t.

Don’t know what an ALT tag or META is?  They’re counting on it.

Third:  Can’t use third party tools

Want to add a cool new widget or embed a Facebook widget or social media sharing button from a third party service.  Uh…no.

The Internet is an amazing place for free and low cost plugins and widgets that can add exceptional functionality to your website as your needs expand especially if you’re using a hosted WordPress solution. With these proprietary sites you’re stuck using only the limited tools they offer in their tool boxes.

If these three reasons are not enough to make you see the light also consider the time it will take to assemble your website on your own.

And while you’re at it, are you aware of the rules of usability, copywriting, color wheels and calls to action?

The value that we bring to website development is beyond question to those who “get it.”

And it’s my job to present the process with so much added value such as marketing advice, our role as more than just website developers is unquestionable.

But years ago when we started the business, prospective web clients would sometimes ask why they need us to build a site when they can do it themselves.

“You don’t,” I would say.  Feel free to do it yourself.

But what I held myself back from saying is “Yeah, and while you’re at it, change your own oil, cut your own hair and that drip in the upstairs sink needs some tending to.”

Well, you get the idea.

Thanks for watching

 

Missed Video 7?

 “Is Email Marketing Still Effective?”

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