How YouTube Videos Improve Your SEO

In this video we answer the question, “How do YouTube videos improve your SEO?”

 


True or false?

  • Video increases the likelihood of a front-page Google search result
  • Products that have videos are more likely to be bought
  • Video adds time to visitors’ stays on retail sites

As you suspected, all true.

  • According to Forrester Research Video increases the likelihood of a front-page Google search result by 96% with proper page optimization.
  • Products that have videos are 95% more likely to be bought, according to Internet Retailer.
  • And Video adds two minutes to a visitors’ stays on retail site according to comscore.

All of these factors mean that more people will find your site more often and stay longer by having video ON your site that’s properly optimized.

But because this is such a rich and deep topic that we could spend a lot of time on, we’re only going to cover the important basics about how to improve your SEO with videos on Youtube.

FIRST THINGS FIRST — SET YOUR BUSINESS UP ON YOUTUBE

search engine optimization company njFirst of all, you want to make sure you set up a free YouTube Channel.

Once that’s set up, even if you don’t have any videos yet, you want to give yourself a valuable inbound link like we talked about in SAQ video 14. Go to the ABOUT area of your YouTube Channel and add the link to your site there. Depending on what version of YouTube you’re currently using, your ABOUT area may be in a different place but it’s on your page somewhere so keep looking until you find it.

Notice how we use our keyword “money” phrase, “website designer New Jersey,” as the name for the link to our website, not the name of our business, SamsonMedia, which we also explained why in detail in SAQ videos 14 and 12.

MAKE SURE YOU ADD YOUR LINK

Now, turning to your actual videos on YouTube, make sure you add a clickable link in the description below the video. To make sure it’s clickable you have to add the http colon forward slash forward slash and then the actual domain name.

While this is NOT considered a do-follow link, meaning it will not pass any page pank or Link Juice to your site, it will benefit you by allowing people who may view your video to actually click through to your site. I find this the number one mistake that people make when using video marketing on YouTube is not to simply include a link to your own site from the description. This is a no-brainer whose benefit speaks for itself and is simply common sense, so please make sure you add it.

In addition to adding a description and link make sure you upload a verbatim transcript in the form of a text file here to further increase the likelihood that your video will be properly indexed.

PUT THE VIDEO ON YOUR OWN WEBSITE

Lastly, now that your video is properly optimized on YouTube, go back to the video on your YouTube channel and grab the embed code.

Use that embed code to place the video on a relevant page of your website or blog. Make sure to add the proper META tags as described all the way back in FAQ video 3, and also add the script below the video on the page.

For some added SEO muscle, bold your keywords in the script and link them to OTHER relevant pages on your own website and link those relevant pages back to this video page.

I know we covered a lot of ground here so if you’d like more information about how to leverage or produce your own videos to improve your SEO or need more information about our video SEO services please contact us today.

So that’s how YouTube Videos can improve your SEO. Hope you found it useful. Thanks for watching.

MISSED SAQ VIDEO 15, “HOW TO COMBINE EMAIL MARKETING & SOCIAL MEDIA?” CLICK HERE

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