SEO SERIES – Putting it all together

IN THIS VIDEO WE SUMMARIZE AND PUT ALL 20 FAQ & SAQ VIDEOS TOGETHER

 

YOU MADE IT!

Hello again.  Gene Sower here.  Congratulations for making it through all 20 SEO videos.  I appreciate you taking the time to learn how search engine optimization can ultimately help your business grow and thrive.

We’ve covered a lot of ground that started with the SEO basics like defining SEO and the role of META tags.  We explored social media, email marketing, the importance of blogging, link building, online videos and more.

It’s important to understand that before you build a website or get involved in any type of marketing, Internet-based or otherwise, you have to define your audience and understand what they want, where they hang out and how your services fill their needs.

HERE’S WHAT YOU’LL NEED TO SUCCEED WITH INTERNET MARKETING

Assuming you’ve answered those questions for yourself, here’s the important takeaway messages from all 20 of our FAQ and SAQ videos:

  • You’ll need a budget
  • You’ll need a hosted website that you own and can update
  • You’ll need to create content on a consistent basis
  • You’ll need to install and USE social media to spread your content
  • You’ll need to capture leads and market to them on a consistent basis

TRACKING IS KEY

The one thing we didn’t cover in our series, but is worth mentioning here, is the ability to track your results.

You can use free tools like Google Analytics or JetPack stats to track the activity on your website.  All email marketing tools like iContact or Aweber also offer detailed analytics so you can see what messages are being opened and clicked on.

Remember, SEO is a marathon, not a sprint and it is something that needs to be incorprated into your every day marketing activities and marketing budgets.  With the shift away from traditional media like newspapers and magazines, online marketing needs to be more than an afer-thought or an add-on — it should be the centerpiece of ALL your marketing efforts and something you need to commit to for the entire life of your business.

As our way of saying thanks for sticking with us for all 20 videos, we’d like to offer you a 30-minute, free phone consultation to discuss any of the topics we’ve presented or any other Internet marketing topic you’d like answers to by contacting us using the information on your screen.

So I hope you found our SEO video series useful.  Thanks again for watching.

If you missed our last video, “How to set up your website for SEO,” CLICK HERE.

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